SEO on site VS SEO off site – Who wins the game?

seo on site vs seo off site

Search engine optimization includes all the actions needed inside and outside your website in order to improve your search engine rankings. Improving your search engine rankings will make your website more visible for search engines and of course you will see an increase in your traffic, that is what you need for your website.

Last years, many changes in the Google Algorithm have been made. The rankings of many websites have been dropped down after each algo change. The question now is: How to ensure Google Top Rankings for ever? Should I focus on SEO on site or SEO off site?

On the one hand, creating unique and search engine optimized content by ignoring the SEO off site process, will not take you anywhere. On the other hand, having a very small website with little content with thousands of backlinks, will bring you the same result.

A perfect combination of SEO on site wtih SEO off site is what you need

seo on site vs seo off siteSo, a good combination of SEO on site with SEO off site is probably what you need.Good  SEO on site, means that you update your website often, at least once every 3 days with unique and SEOed content. Quality SEO off site, doesn’t mean that you need to build thousands of backlinks in a week using a cheap SEO service. Google is more demanding than that. Quality backlinks are more important for Google than quantity.  For example, one backlink from ezinearticles.com may value more than 100 backlinks from other article directory websites with Page Rank 0 (zero)

Let’s see the elements of a good SEO on site and SEO off site

4 basic characteristics for a perfect SEO on site:

  • Proper creation of SEO title, description of the website and of each page.
  • Create unique content (never copy -paste content from other websites)
  • Update your content quite often – at least once every three days
  • Follow all the SEO rules when creating content for your website (click here for a complete SEO checklist)

4 basic characteristics for a perfect SEO off site

  • Natural link building process ( not thousands backlinks at once)
  • Backlinks from high PR pages
  • Backlinks from various types of websites (social bookmarks, article directories, web directories etc)
  • Various anchor texts for your backlink

In conclusion, if you create a website and update it quite often with unique and SEOed content, while focusing on building backlinks from high quality websites, then you will never have to afraid of any Google Algorithm change. Google hates spam and all these tactics that are trying to steal traffic. So, make it natural and you will never have any problems ranking in the top of search engines. 

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2 Responses to “SEO on site VS SEO off site – Who wins the game?”

  1. affordable seo austin says:

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  2. Helen says:

    I totally agree. “Perfect combination of SEO on site and SEO off site” is the key to success.

Leave a Reply to Helen