Article Marketing and Article Writing

What is Article Marketing strategy ?

seo article writingArticle marketing is the strategy of promoting websites or products by writing articles and publishing them mainly on Article Directories Sites, sites that publish articles on any topic. For example, you can write an article on alternative energy sources and at end of article you may write: for more info about alternative energy sources click here: www.your website.com. The article marketing strategy is very important to reach a better position in the search results and to get traffic to your website.

By publishing your article on these sites you get FREE traffic to your site. These article directories sites are very important for Google. This practically means that when a user wants to find information on any subject, the first page of search results will show one of this type of sites. Article Marketing strategy is one of the best methods to promote your website free and easy !

For example, when someone fills in the Google search bar the phrase “successful diet”, 137 million results will appear, but within the first 30 search results, you will see an article from ezinearticles.com ( one of the most popular article directories sites). That means, by publishing your articles on these popular article directories sites you get a good amount of traffic to your article which comes from search engines and it is Free.

Furthermore, visitors to your site from article directories sites are usually more quality ones and potential buyers. So, if someone visits your site through one of your articles, this usually means that the reader is really interested in the subject of the article and visits the referred site to be more informed on this issue. On the other hand, any other advertising may lack quality since the user can click on an ad that you have placed (via google adwords) maybe because the banner was attractive and not because of real interest in your site. But in the case of article marketing , while the reader is redirected to your Site, it is more likely that one has read the article and is seriously interested in getting more info it is not an instantaneous reflex action because one saw an impressive and attractive image .

SEO article writing tips

seo article writing tipsFirstly, before you write your article, you set your goal. Whether it will be an article providing information on a subject and refer to your site for additional information or an article to present the advantages of a product and eventually drive the reader to the official website of the product .

If your goal is a specific product, then you should mention the product’s name in the title of the article, and o fcourse several times within the main content of your article. If your purpose is to drive the readers to your site you must include your targeted keywords in your article. The keywords should appear in the title of your article and in the content of your article.

For example, if you want to write an article about alternative energy sources, which is the content of the site you want to promote, then the whole phrase “alternative energy sourcse” should be included in the title and in the body of your article, so that the search engines (google , yahoo, bing) will recognize that your article is highly relevant to this issue. In addition, if search engines see the phrase “alternative energy sourcse” only in the text of the article, this can be considered as a simple reference for alternative energy sources and as a result it will not be displayed in the first search results.

A key issue that you need to know is that when you write an article and want to drive the reader to your site, it is not recommended to write for example “for more info click: http://www.online-internet-job.com It is better to write «for more info click here»and select the word here, then select this icon:

seo writing

located in the main menu. Selecting this icon, a new field appears where you enter the website ie http://www.online-internet-job.com and what you achieve is the following. When the reader clicks on the word “here”, then he is automatically redirected to your website without having seen the text of the affiliate link but only the word “here”.

If there is no icon in the menu, then the above process can be easily done via an html code. So, you write: <a href=”http://www.buildwebsiteguide.com”> Click here! </a> and only the words “click here” are displayed and by clicking there, the reader is redirected to your website.

So, write the following: <a href=”your link”> Click here! </a> Note, the code should be written exactly as stated above! At the point you have written click here, you can write whatever you want, what you write there, will appear when you publish your article. You can choose «preview article» before publishing to check if the html code is interpretted correctly.

Of course, instead of “click here” it is much better to use your targeted keywords for creating hyperlinks, since there is a positive SEO effect for your rankings by this way!

article writing adcviceKey Features of an attractive and a well SEOed article:

– The title should attract the reader’s interest.

– This article should have a clear and easy to understand content.

– Motivating the reader to learn more about the subject and be encouraged to go to the link you wish to promote.

– The writer should have very good knowledge of the topic presented, so every issue should be explained by from all possible aspects.

– Bullets or numbering help the reader go through the article easily and fast.

– The article should have correct syntax and grammar

– Do not repeat words and ideas in order to prevent the reader from losing his interest.

– The article should be approximately 400 – 600 words long.

– You should include the target keywords.

– Your article should be divided into at least four paragraphs

If you want to see well-written articles you can visit the articles written by Sean Mize: http://ezinearticles.com/?expert=Sean_R_Mize He has written more than 24,000 articles in ezinearticles and he is expert at this field.

There are thousands of article directories sites on the Internet. Obviously, you should publish your articles in article directories sites with high PR. Some of these are stated here :

http://www.ezinearticles.com (PR 6)

http://www.articlebase.com (PR 6)

http://www.searchwarp.com (PR 5)

http://www.ideamarketers.com (PR 5)

http://www.articlealley.com (PR 5)

http://www.buzzle.com (PR 5)

http://easyarticles.com (PR 4)

http://articlemarketer.com (PR 4)

http://www.goarticles.com (PR 3)

http://www.content-articles.com (PR 3)

http://www.businesstoolchest.com (PR 3)

http://ezineplug.com (PR 3)

When writing an article and posting it to many article directory sites, it is recommended that you make some changes using synonyms or synonymous expressions, or by paraphrasing whole paragraphs. You should do these in order to avoid duplicate content with your links inside to be displayed in the internet .

For article writing services and article submission services you can contact us for articles that will boost your search engine rankings!

One Response to “Article Marketing and Article Writing”

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